Vikas currently heads the technology vertical at 9.9 Group – personal technology, CIO, CISO and IT managers. A veteran marketing expert, he has over 29 years of experience in marketing management and business building. He has held leadership positions in globally reputed consumer groups across international markets. Prior to co-founding 9.9 Group, he was Senior Vice President and CMO of Coca-Cola India, Global Brand Director of Brand Coca-Cola at The Coca-Cola Company in Atlanta, USA, CMO and President (Advertising Sales) at ABP Pvt Ltd., a $200 million Indian media conglomerate with interests in newspapers, magazines, television and online. He also held senior positions with Unilever and P&G.
Vikas holds a BSc (Honours) degree from Delhi University and a MBA from XLRI, Jamshedpur.