9.9
We are about
leadership ? the 9.9 kind!
Building a leading media company out of India. And, grooming new
leaders for this promising industry.
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Founders
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Anuradha Das Mathur
BA (University of Delhi) | MA (Cambridge University)
From studying economics at LSR and Trinity College, to running a research business and senior peer groups in India, Anuradha knows what she does inside out. She brings a unique blend of intellectual insight and intuition to build new businesses leveraging knowledge and human capital to 9.9. She led the research and advisory business for the Indian affiliate of the Economist Intelligence Unit for almost 12 years. Most recently, she headed Businessworld and launched a series of business intelligence services for the magazine. She has strong professional relationships and networks in the Indian CXO community and this makes her ideal for the leadership of 9.9 Insights.
Email: anuradha.mathur@9dot9.in
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Asheesh Gupta
BTech (IIT Kanpur) | MBA (IIM Kolkata)
Asheesh has been a petroleum engineer, management consultant, start-up CEO, and chief strategist at an equally diverse set of companies – Halliburton, McKinsey & Company, Hero Mindmine, and the ABP Group. After travelling the world advising energy and technology clients for McKinsey, Asheesh took the plunge to launch a new business for the Hero Group. It turned to be a great move as he built Hero Mindmine to an industry leader starting out with just a business plan. Asheesh brings a rare combination of sharp intellect and analytical skills with practical, hands-on experience to 9.9 Media. Asheesh leads 9.9 Digital and also oversees strategic and financial activities for the Group.
Email: asheesh.gupta@9dot9.in
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Kanak Ghosh
BChE (Jadavpur University)
Kanak is our jack of all trades—he has sold paint, fans, and sewing machines, run production plants and material procurement, published and headed the regional operations for a newspaper, launched an e-business, and been part of the top management of India’s leading private electricity distribution company, where he was involved in strategy, organizational transformation, customer service, and operational improvement at a street and locality level. Most recently, he led the circulation function for the ABP Group, overseeing the network distributing two daily newspapers and several magazines across the country. He is a hands-on operator who can get things done, whether it is the esoteric or the mundane.
Email: kanak.ghosh@9dot9.in
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Pramath Raj Sinha
BTech (IIT Kanpur) | MSE and PhD (University of Pennsylvania)
Passionate about media, Pramath grew up in Patna around his family’s publishing business. Later, from a 10-year diversion to engineering, robotics and academia, he became one of the early “diversified” hires for McKinsey and Company, the international management consulting firm. Working for clients in the diverse genres of TV, newspaper, magazine, music, online and filmed entertainment, across North America and India, his exposure to strategy and operations in media runs wide and deep. Along the way, he helped set up and served as the Founding Dean of the Indian School of Business (ISB). Prior to founding 9.9 Media, he led the ABP Group, one of India’s leading and most diversified media conglomerates.
Email: pramath.sinha@9dot9.in
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Vikas Gupta
BSc (University of Delhi) | MBA (XLRI, Jamshedpur)
Vikas is synonymous with marketing and easily one of India’s most senior and highly-regarded marketing professionals. He brings over 22 years of wisdom with an enviable pedigree of some of the world’s leading marketing companies – Unilever, Procter & Gamble, and The Coca-Cola Company. Most recently, he ran sales and marketing for the ABP Group. However, what Vikas is most well-known for is his genial and amiable personality. His knowledge and personality make him a professional who has extensive reach into all stakeholders that encompass marketing – the creative and advertising fraternity, advertisers, and media companies. Vikas oversees marketing across all 9.9 businesses and leads 9.9 Print.
Email: vikas.gupta@9dot9.in