We are about
leadership – the 9.9 kind!
Building a leading media company out of India. And, grooming new leaders for this promising industry.
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Beliefs
  • Our beliefs
    We believe there is an opportunity to shape the Indian media and entertainment industry because:

    • Indian media industry is at its infancy
    • Both traditional and new media present huge opportunities
    • Advertising revenues will be the mainstay in near-term
    • New advertisers will drive growth, demanding new products and formats
    • Targeting and niche plays are emerging and high-potential
    • Media is a “high-beta” business – diverse portfolio approach is key

    However, in this opportunity-rich environment, our industry urgently needs a new benchmark for professionalism. To build successful, value-creating businesses will require leaders and leadership. At 9.9 Media we believe the “who” will drive success rather than the “what”. This has inspired our choice of 9.9, one of the most enduring symbols of leadership (read more), in our name. And, indeed, this has inspired our mission and vision for 9.9 Media.

  • Our vision
    To become one of India’s most respected media companies, generating substantial shareholder value while producing the best leaders in the industry.

  • Our mission
    To deliver impactful results and groom an exceptional cadre of leaders for the Indian media and entertainment industry by building innovative businesses led by the country’s finest talent.

  • Our Values
    Benchmark professionalism – we set a very high bar for integrity and ethics; we are transparent on all counts with employees and partners and expect them to respect confidentiality

    Growth commitment – as a leadership factory, we are committed to going the extra mile to attract and develop people, providing them feedback and coaching, and creating opportunities for them to realise their true leadership potential

    Caring meritocracy – we are fair and meritocratic in our evaluation of people; but we treat them with genuine caring and sensitivity

    Dependable execution – we strive to put the client (external or internal) first in carrying out our work and expect our people to voluntarily go beyond the call of duty, always stretching themselves and displaying a conscientious, “can-do” attitude

    Inspiring interactions – we ensure that every interaction that our customers, vendors, partners have with us enhances their respect for us

    Social responsibility – we do things in a manner that is socially responsible and devote appropriate resources and energies in CSR activities close to our heart.

  • The 9.9 Grid
    The 9.9 leader shows tremendous commitment to results while also having genuine concern for the people she leads. This idea is drawn from the leadership grid conceived by Robert Blake and Jane Mouton in the 1960s.

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